Motorbase Performance have confirmed it will compete under a new banner in the forthcoming 2017 Dunlop MSA British Touring Car Championship season after securing a multi-year title sponsorship deal with leading breakfast cereal brand Nestlé Shredded Wheat.
“Motorbase Performance is extremely proud to be bringing such a well-known brand as Shredded Wheat to the British Touring Car Championship;” commented Team Principal David Bartrum. “Shredded Wheat is a household name and a healthy breakfast cereal that we’ve all grown up with and the BTCC package offers them a fantastic platform to reach their target audience.”
The announcement comes off the back of the mountune-powered Kent-based squad’s most successful BTCC season to date in 2016 – securing both the Independent Teams’ and Drivers’ Titles with Mat Jackson taking third in the drivers’ standings – just 16 points off the overall title. Fans’ favourite Jackson is also retained as the lead protagonist for the team’s assault on the 2017 title in the newly numbered #3 Ford Focus ST – marking the 35-year-old’s 8th consecutive season in the Motorbase line-up.
“As reigning Independent Champions we’re looking forward to the challenge of defending our crown. We’re also very happy to announce that Mat will continue to spearhead our 2017 campaign;” added the Team Boss. “After having come so close to the overall drivers’ title last season, we also have our eyes on the overall prize. Mat’s pace is unquestionable and he has shown great consistency in recent years. He is a real asset to the team and the perfect brand ambassador for Shredded Wheat.”